跟賈伯斯先生學習簡報法則

中文內容

1. 簡報內容及過程應對觀眾有吸引力
2. 簡報者要注意自己的「非語言訊息」，不斷練習，讓簡報成為自然的事
3. 簡報者要清楚知道一件事：「觀眾為什麼需要聽這些？」
4. 要有熱忱，要有目的感
5. 提出短得像推特貼文般(140字以內)的標題
6. 每隔10分鐘要休息一下
7. 示範：帶人或東西站上講台，讓他或它實際呈現經過某種體驗的好處。
8. 顧客除了想知道(知識性)，也會需要娛樂性(有趣)。
9. 最極致、最精緻的簡報，離不開「簡單」這個詞彙。
10. 能夠簡單且清楚說明某件事，表示自己有足夠理解。
11. 顧客當下的感受、事後的記憶，都很重要，用心帶給他們正向感受。
12. 別擔心，即使有點問題，也要放輕鬆，往下繼續進行。
13. 穿得稍微正式一點，比在場其他人都正式些。(休閒風也可高級化)
14. 做生意沒有一定的秘訣或規則，只要持續相信自己做得到並努力實踐。
15. 一場簡報，從設計、編劇、排練，都要用心！

English Translation

1. The content and delivery of a presentation should be engaging for the audience.
2. Presenters should be mindful of their "non-verbal messages" and practice continuously to make presenting a natural skill.
3. Presenters must clearly understand one key question: "Why does the audience need to hear this?"
4. Be passionate and have a strong sense of purpose.
5. Use headlines that are as concise as a Twitter post (within 140 characters).
6. Take a break every 10 minutes.
7. Demonstration: Bring a person or an object on stage to showcase the benefits of an experience.
8. Customers not only seek knowledge but also entertainment (engagement).
9. The ultimate and most refined presentations revolve around the concept of "simplicity."
10. The ability to explain something clearly and concisely demonstrates true understanding.
11. Both the audience's immediate emotions and their lasting impressions matter—focus on delivering a positive experience.
12. Don’t worry—if minor issues arise, stay relaxed and keep going.
13. Dress slightly more formally than the audience. (Even a casual style can be elevated.)
14. There is no fixed secret or rule in business—just believe in yourself and keep putting in the effort.
15. A great presentation requires careful attention to design, storytelling, and rehearsing!

參考資料 / Reference

《大師輕鬆讀》第360期〈賈伯斯簡報秘笈〉

Master 60'(NO.360) – The Presentation Secrets of Steve Jobs':How to Be Insanely Great in Front of any Audience

這十五點內容，為讀者閱讀雜誌後，以自己的理解重新寫下。

These 15 points were rewritten based on personal understanding after reading the magazine.